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Royal Stag, also known as Seagram's Royal Stag, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995.〔(【引用サイトリンク】title=Pernod Ricard India set to take over Seagram's local operations this week )〕〔(【引用サイトリンク】title=McDowell's No.1 Platinum advertisement featuring MS Dhoni takes a dig at Royal Stag )〕 It is Pernod Ricard India's best selling brand. It is a blend of Indian grain spirits and imported Scotch malts. It is commonly available in 1L, 750ml, 375ml and 180ml bottles, and also available in 90ml and 60ml bottles.〔(【引用サイトリンク】title=Royal Stag )〕 The brand is named after a species of deer famous for its antlers,〔(【引用サイトリンク】title=Royal Stag celebrates a decade of excellence )〕 that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries.〔(【引用サイトリンク】title=Royal Stag )〕〔(【引用サイトリンク】url=http://www.infoserv.se/uisge/Seagram%20Royal%20Stag%20Whisky.htm )〕 It does not use any artificial colour or flavour.〔 Pernod Ricard has identified Royal Stag, along with Imperial Blue, Blenders Pride, Chivas Regal and 100 Pipers as the company's five core brands to build its spirits business in India.〔(【引用サイトリンク】title=Seagram identifies 5 core brands to build spirits biz )〕 Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka, to become Pernod Ricard's largest selling brand in its global portfolio of alcoholic beverages.〔(【引用サイトリンク】title=Royal Stag topples Absolut Vodka to lead volume chart in Pernod's portfolio )〕 ==History== Royal Stag was launched in India in 1995 by Seagram,〔 with a product promise of "No Artificial Flavours". The brand sold around 400,000 cases in 1997.〔(【引用サイトリンク】title="Millionaire" crown for Royal Stag )〕 ''The Hindu'' reported that in the calendar year 2000, Royal Stag sold more than one million cases, making it the second brand from a multinational liquor company, after United Distillers & Vintners (UDV) owned "Gilbey's Green Label" whisky, to do so.〔 Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001. The two companies later split Seagram's business based on the previously announced framework agreement signed between them.〔(【引用サイトリンク】title=Pernod Ricard to acquire Seagram Spirits & Wine jointly with Diageo )〕 Seagram's Indian operations were acquired by Pernod Ricard.〔 Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in Kolhapur, Maharashtra. UAL was merged with Seagram's Indian business and continued operations under the name Seagram Manufacturing Ltd. The decision to integrate UAL into Seagram was taken due to the latter's larger operations in the country.〔(【引用サイトリンク】title=Pernod to merge with Seagram in India )〕 In the calendar year 2001, Royal Stag was selling over 125,000 cases per month and sold approximately 2.5 million cases in 2002. The brand's annualised sales during the 2004 calendar year crossed 3 million cases,〔 and increased to nearly 4 million cases in 2006. Royal Stag was ranked second among Indian spirits brands in Impact International's 2008 list of "Top 100 Brands at Retail Value" with a retail value of US$505 million. The brand reported sales of 8 million cases in 2009 and nearly 10.6 million cases in 2010.〔(【引用サイトリンク】title=Royal Stag, Officer's Choice challenge Mallya's empire )〕 Royal Stag sold 12.3 million cases in 2011, toppling Absolut which sold 11.3 million cases, to become Pernod Ricard's largest selling brand in its global portfolio of alcoholic beverages.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Royal Stag」の詳細全文を読む スポンサード リンク
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